Sunday, December 29, 2019

Amanda H. Essay - 871 Words

The five elements pertaining to the establishment of a false claim under the False Claims Act are the government must establish that the claim submitted is false and that it was submitted knowingly, the government must establish that the person submitted the claim with actual knowledge, in deliberate ignorance, or with reckless disregard for the claim’s truth or falsity, the claim was against a department or agency of the United States and if the claim was material. Privacy Standards were designed to accomplish the following three broad objectives: Define and limit the circumstances in which entities use and disclose PHI, establish certain individual rights regarding PHI and require covered entities to adopt administrative safeguards to†¦show more content†¦Stark II laws prohibit physician referrals to entities in which the physician has a financial relationship. There are ten specific designated health services for which referrals by physicians who have financial rel ationships with the entity providing the designated health service that are prohibited. According to our textbook, they are Clinical laboratory services, Physical therapy, occupational therapy, and speech-language pathology services, Radiology and certain other imaging services, Radiation therapy services and supplies, Durable medical equipment and supplies, Parenteral and enteral nutrients, equipment, and supplies, Prosthetics, orthotics, and prosthetic devices, Home health services and supplies, Outpatient prescription drugs and Inpatient and outpatient hospital services. Basically, what this means is referrals are prohibited between a physician and a hospital where a physician has an impermissible contractual relationship with a physician group that shares a parent entity with the hospital. Qui tam is an abbreviation of a Latin phrase that means â€Å"he who as well for the king as for himself sues in this matter.† According to our textbook, Qui tam is a legal term for the mechanism in the Federal False Claims Act that allows persons and entities with evidence of fraud against federal programs or contracts to sue the wrongdoer on behalf of the government. Qui tam actions are known as whistleblowers. The HealthShow MoreRelatedEssay on The Politics of Going Green2153 Words   |  9 PagesThe example of Reagan changing his stance on energy use to appeal to the more conservative non-Californians, illustrates the dilemma that many politicians face: doing what is right over what will get them in office. Reagan’s successor George H. W. Bush continued the Reagan policies that favored oil, gas, and coal companies. (Greenhouse) After Bill Clinton ended 16 years of Republican control of the white house, pro-environmental legislation began again. Clinton supported cuts in emissionsRead MoreThe Construction of Amanda Knox as an Other Essay1519 Words   |  7 Pagesmembers with aversions to subversive behaviour and by focusing resentment and blame on those who defy such institutions. Knox’s construction as an â€Å"Other† was mainly established in relation to the femininity, or lack thereof. Media coverage on the Amanda Knox case and the prosecution’s version of events were viewed almost exclusively through the prism of Knox’s looks and sexuality, as well her propensity for masculine behaviour. It has been noted that Knox was not viewed as a college student who mayRead MoreGone Baby Gone Essay1718 Words   |  7 Pagesâ€Æ' Gone Baby Gone directed by Ben Affleck is centered on the kidnapping of a four-year old girl named Amanda. This movie is based in Boston in the Dorchester area. Even though this movie is centered on a kidnapping, there are other crimes being committed. In this film there is abuse of justice, negligence, police corruption, child molestation, drug abuse, and murder. Each of the main characters in this film commits a crime. The main characters in this film are Patrick Kenzie; the private investigatorRead MoreHow Does Williams Explore the Theme of Entrapment in the Glass Menagerie?1698 Words   |  7 Pagesand the idea of ‘escapism’, Tom, as Williams’ protagonist, explores the concept of escape in various forms, such as books, the cinema and his own poetry. For example, in Scene 3, Amanda takes away Tom’s book by D. H. Lawrence, who was a contemporary writer of the time, that allowed Tom to escape into his stories. When Amanda took this away, it led to an argument between the two, emphasising the importance of escapism to Tom and how, without it, he could not entirely cope with the reality of his situationRead MoreThe Glass Menagerie By Tennessee Williams986 Words   |  4 Pagespoint of intoxication. In the third scene, Williams gives us a glimpse into Tom’s habit of trying to escape during an argument with his mother: AMANDA: Where are you going? TOM: I’m going to the movies! AMANDA: I don’t believe that lie! (The Glass Menagerie scene 3. lines 123-125) Williams again moves us through his plot to the climax when Tom’s mother Amanda asks him to find a suiter for his shy sister, Laura. Tom reluctantly agrees and recruits a co-worker, Jim O’Conner, to call on his younger sisterRead MoreUnexpectedly Important Characters in House of the Spirits by Isabel Allende1174 Words   |  5 Pagesstrong-minded character that made a significant appearance in the novel was Amanda. Amanda was introduced as Nicholas’s girlfriend, who believed in the freedom of pleasure (Page 216 and 222). â€Å"They encouraged his [Nicholas] love for her† (Page 220). Jaime fell in love with her at first sight. â€Å"†¦ [H]e built a labyrinth of dreams where the two of them were a prince and princess hopelessly in love† (Page 238). Therefore, Amanda brought Jaime and Nicholas together indirectly after many years of foreignRead MoreThe And The Glass Menagerie1597 Words   |  7 PagesArguably, the pressure of the mother s served as the catalyst that forced the young woman into marriage, motherhood, and, eventually, murder. The main female character known as the Young Woman in Machinal, at the start is an employee of George H. Jones’ company. She soon finds herself married to George and the mother of a newborn child. She was a disturbed woman, crushed by the norms of the era of society that she lived and being unable to find any way to escape what she saw as extremely restrictingRead MoreStudy of Language: Phonological Variations1394 Words   |  6 Pagesparticipants in this study showed and expressed their unique language variations through tag questions, the use of so and very, and empty adjectives. This particular conversational study consisted of three females, Amanda, Ker, and Sarah and two males, Carlos and Miguel. Amanda is 19 years old and identifies herself as Caucasian. She is a full-time student at Fresno State and is currently pursuing her education in social work. She is a special needs student and is very timid in the classroomRead MoreAnalysis Of The Glass Menagerie 1744 Words   |  7 Pagesinto taking a voyeuristic glimpse into the private lives of the Wingfield family, which consist of Amanda, the domineering mother of two adult children, Tom and Laura, and who welcomes Jim, a â€Å"gentleman caller† hosting him to a gay evening in the grandest Antebellum tradition. The contrasts in William’s play are manifested through the character traits of Tom and Jim (the dreamer and the doer), Amanda, dwelling in the past, while colliding with the present, the mother and children, seeking escapeRead MorePaper 11115 Words   |  5 PagesService Request: Riordan Manufacturing Amanda Empey, BSA375: Fundamentals of Business Systems Development May 7, 2012 Dr. Jackie Krause Service Request: Riordan Manufacturing Company Overview Riordan Manufacturing Incorporated is a global plastic injection molding company headquartered in San Jose, California. With state-of-the-art facilities and innovative designs, the organization has grown to include multiple locations, each specializing in diverse products. The organization has

Saturday, December 21, 2019

Case Study Looking At Lamanda, A Young, Confused And...

Grime 1 Carys Grime Professor Faber General Psychology April 21, 2015 Theory Paper Looking at Lamanda, a young, confused and troubled woman, one may find many issues that are present in her life. The psychodynamic, behavioral, humanistic, cognitive, biological, and sociocultural perspectives of psychology each have different concepts within them that can be used to define and find the root of these issues. By looking deeper into Lamanda’s life, and applying these concepts and perspectives, a researcher can help her deduce what is causing her these problems, and understand Lamanda’s complex situation. Psychodynamic When viewing Lamanda through Freud’s perspective, one may find that fixation is playing a role in the issues she exhibits. Fixation results when part of a person’s personality is stuck at an earlier stage of development, because they were either over or under indulged at that stage. If this occurs, the individual will seek pleasure through that defined erogenous zone (Faber, Personality 3). In Lamanda’s case, she lacked progress in the phallic stage. During this stage, females may reject their mothers, and with that idea comes the assumption that Lamanda’s distant relationship with her mother is due to her rejecting her mother’s ethnicity. She admits to attempting to conceal her African American heritage, and has a tendency to take her â€Å"big problems† to her father, possibly because she subconsciously blames Grime 2 one of her biggest problems, her race, on herShow MoreRelatedCase Study : Looking At Lamanda, A Young, Confused And Troubled Woman1045 Words   |  5 PagesGrime 1 Carys Grime Professor Faber General Psychology April 21, 2015 Theory Paper Looking at Lamanda, a young, confused and troubled woman, one may find many issues that are present in her life. The psychodynamic, behavioral, humanistic, cognitive, biological, and sociocultural perspectives of psychology each have different concepts within them that can be used to define and find the root of these issues. By looking deeper into Lamanda’s life, and applying these concepts and perspectives, a researcher Case Study Looking At Lamanda, A Young, Confused And... Grime 1 Carys Grime Professor Faber General Psychology April 21, 2015 Theory Paper Looking at Lamanda, a young, confused and troubled woman, one may find many issues that are present in her life. The psychodynamic, behavioral, humanistic, cognitive, biological, and sociocultural perspectives of psychology each have different concepts within them that can be used to define and find the root of these issues. By looking deeper into Lamanda’s life, and applying these concepts and perspectives, a researcher can help her deduce what is causing her these problems, and understand Lamanda’s complex situation. Psychodynamic When viewing Lamanda through Freud’s perspective, one may find that fixation is playing a role in the issues she exhibits. Fixation results when part of a person’s personality is stuck at an earlier stage of development, because they were either over or under indulged at that stage. If this occurs, the individual will seek pleasure through that defined erogenous zone (Faber, Personality 3). In Lamanda’s case, she lacked progress in the phallic stage. During this stage, females may reject their mothers, and with that idea comes the assumption that Lamanda’s distant relationship with her mother is due to her rejecting her mother’s ethnicity. She admits to attempting to conceal her African American heritage, and has a tendency to take her â€Å"big problems† to her father, possibly because she subconsciously blames Grime 2 one of her biggest problems, her race, on herShow MoreRelatedCase Study : Looking At Lamanda, A Young, Confused And Troubled Woman1045 Words   |  5 PagesGrime 1 Carys Grime Professor Faber General Psychology April 21, 2015 Theory Paper Looking at Lamanda, a young, confused and troubled woman, one may find many issues that are present in her life. The psychodynamic, behavioral, humanistic, cognitive, biological, and sociocultural perspectives of psychology each have different concepts within them that can be used to define and find the root of these issues. By looking deeper into Lamanda’s life, and applying these concepts and perspectives, a researcher

Friday, December 13, 2019

Women in Bollywood Free Essays

Film is somehow a depiction of real life. The movies produced reflect a nation’s culture and the interplay of its citizens within the society. Such interplay is the role of a man and a woman in India. We will write a custom essay sample on Women in Bollywood or any similar topic only for you Order Now Cinema in India is the largest productive movie industry in the world. Known as Bollywood, Indians are able to make films which portray the Indian’s way of life, promote their sense of identity, and their nationalism. By looking at Indian films, one can have the general idea of the Indian society. Women, in particular, are clearly portrayed in Bollywood. There are notions of what a ‘good’ and a ‘bad’ woman is. The actions of women depicted in the films also create norms on how women are placed in the society. Just like films from other countries, Bollywood have mostly projected women in a standardize character (Mishra, 2002, p. xix). Though the Indian culture evolves in accordance with modern times, women representation in films somehow has been typified within the norms. Two of the best-selling Hindi movies that made its mark on Bollywood Cinema have women as the main character. Mother India (1957) and Hum Aapke Hain Kaun (1994), both are notable works in the Indian film industry. The former being a dramatic movie and the latter, a romantic comedy combined with musical. These two films presented women who are bounded by the traditions of the society and how they reacted to it. Both of the films pertained to the concept of India’s ideal woman. As heroines from the two movies revolved around different environment and time frame, they were depicted as the women molded into the traditions of Indian society. These traditions lead to the films’ depiction of India’s nationalism. As what Thomas mentioned in her essay (1989) about India’s struggle for freedom in the form of films: Since it first emerged in the context of colonial India’s fight for independence, Indian cinema, for a number of reasons, has been concerned with constructing a notion of Indian cultural and national identity. This has involved drawing on concepts such as â€Å"traditions†. (p. 11) Mother India is a film that has a heavier plot than that of the Hum Aapke Hain Kaun. Radha, the female protagonist faced a lot of moral and social struggles as the story progress. Her personal role as a mother conflicted with her public responsibility as a woman. As a young woman who married the man she loves, she was encapsulated in the dutiful role of a wife. Radha fulfilled the traditional wife duties as her husband’s companion and helper at work. Radha is one of the most dynamic characters in Bollywood. Her change in attitudes in the course of the film was necessary as dramatic situations occurred in her story. The changes that happened in Radha’s character are two opposite personalities of a woman. From the shy, newly married young woman she transformed into a self-dependent single mother who worked hard to uphold the dignity of her children and their standard of living. Her marriage with Shamu made her a committed and devoted wife to him. She is always at his side especially when working. However, as tragedy followed Shamu getting handicapped resulted into his decision to leave his family, Radha’s role as a mother has to be emphasized. Her timidity turned into a strong, courageous woman who built her family within dignified moral grounds. With this kind of dynamism, Radha was depicted as a powerful woman. The character of an empowered and independent woman was very rare in Indian cinema at the time Mother India was released. This kind of portrayal brought Radha with goddess-like features because of enduring so much struggles and overcoming tribulations. Radha was one of the few fictional female characters depicted in a heroic manner. The flow of Radha’s story is quite similar with the goddess Sita. Radha who endured the hard work together with her husband just like what Sita did when she gave up richness to join her husband in exile. Both of them endured the hardships of raising their children alone. Though both of them may have been portrayed as frail and timid, they exude strength especially in the most challenging aspect of their lives. The loyalty and chastity of the goddess can be seen on the scene where Radha refused Sukhilal’s offer of marriage. Upholding her chastity meant maintaining the dignity of their family despite their situation of poverty. Radha always reminded her sons to live a life within moral principles and to serve as good citizens of their village. The chastity was not only for her but for her family’s name. Her sons became the extension of maintaining that purity despite their strife in life. Another goddess associated with Radha is the goddess Kali. The goddess is described as the â€Å"fierce, passionate goddess of both life and destruction† (Thorner, Raj Trust, 2000, p. 97). The fierceness of the goddess can be witnessed when Radha aggressively declined Sukhilal’s seduction and almost caused havoc inside his house. The characteristic of Kali’s destruction can be identified in the event when Radha shot her favorite son. There was a struggle within Radha to be a good mother or to be a law abiding citizen. Birju failed to uphold what his mother have instilled to them and because of this, Radha decided to end his life to maintain the honor of the family. The association of Radha with Kali has been further justified by Rosie Thomas. Focusing on the experiences of men closer to Radha, Thomas indicated Radha’s goddess feature of punishment. Her depiction on the film holding heavy axe and shovel that she uses for farm work portrayed her as a strong woman that is capable of punishing if things does not go right (Thomas, 1989, p. 17). The mere association of men with Radha caused the men on the film to be somewhat destroyed. Thomas described this destruction as an attribute to Radha being compared to Kali: She kills her favorite son; her husband loses both arms (and implicitly his manliness)†¦the villainous Sukhilal end up covered in cotton fluff, cowering like a naughty infant as she beats him with a big stick†¦Thus, she is both venerator of men and venerated by them as devi (goddess) and maa (mother), and she is, in turn, in need of men’s protection and a protector and destroyer of men. (p. 16) The character of Radha can be quite the contrary for the depiction of Nisha in Hum Aapke Hain Kaun. This is a romantic comedy family-oriented film. If Mother India mostly portrayed the role of the woman in a society, Hum Aapke Hain Kaun showed women’s place within the structure of the family. Indian traditions are clearly emphasized on the film especially in the engagement and wedding ceremonies (Hirji, 2005). Though the plot in the movie consists of light drama, the underlying role of the women in a typical Indian family connotes how women are in real life. The women in this film are bounded by family traditions which meant that every decision in the family should come from the male member of the family. The arrangement that was made between Mr. Kailashnath and Mr. Siddharth for Pooja and Rajesh’s wedding made it very clear. This scene proved that family decisions should rule and the rule comes mostly from the male members. Women in Hum Aapke Hain Kaun are portrayed as dutiful and obedient. Nisha, the younger sister of Pooja, is the woman who is given focus on the film. She is portrayed in the film as a playful prankster and cheerful woman. As every woman in India, she is deeply attached with her family and it is seen in her relationship with her sister whom she’s closest with. Eventually, Nisha’s relationship with Prem will be greatly affected by her relationship with her family. Like Radha, Nisha experienced a transition within her character. Though Radha is a bit more complex, Nisha’s transition can be seen from being a happy-go-lucky girl to a woman that has to fulfill her family’s traditions. This is more evident when Prem and Nisha sacrificed their love so that she could marry Prem’s brother after Pooja’s death. The woman is seen to give up her own wishes and desires to abide her duties in her family. This aspect of women in Indian culture provided similarities with the goddess that was compared with Mother India. Aside from being loyal and upholding her chastity, the goddess Sita is a devoted and dutiful woman to her sons and to her husband. This feature is apparent on the easy acceptance of Pooja with the arrangement of marriage with Rajesh. The marriage was arranged by two of the highest male authorities of both families and the film portrayed that the decision to marry was a final thing to do. Shedding off whatever attraction that may have happened when they were introduced, an objection for the marriage from either Pooja or Rajesh did not exist for the sake of their fathers. On the other hand, Nisha – despite her feelings for Prem – decided to marry Rajesh for the sake of her nephew and her dead sister. Though it was against her will, she decided to take the route of being married to her brother-in-law. This event, as part of her change, showed Nisha becoming an ideal woman who sacrificed and obeyed her family. Like the goddess Sita who allowed Rama to exile her, Nisha complied with her family’s request even if it entailed to give up her love for Prem. This film showed the Indian traditions viewing Nisha as a heroine who â€Å"would never put her own dreams ahead of the aspirations and desires of her family or men† (Ghose, 2006, p. 5). The conservative woman who considers her self as a second priority is what appeal as an ideal woman. Nisha is a good woman with a generous heart that can be compared to the dutiful goddess Sita who is the epitome of how Indian women are raised. On the contrary, the opposite of the good or ideal woman is revealed in the character of Mamiji. Nisha is portrayed as the simple conservative girl while Mamiji is depicted as â€Å"selfish, mercenary, and vain† (Ghosh, 2000, p. 86). Her being vain is symbolized as being self-centered which opposed Nisha’s character of selflessness. The fact that Mamiji does not have a child of her own makes her what she is. The lack of motherhood in her personality diverted her attention solely on herself. The concept of a ‘bad woman’ in the film can be compared to the struggle that India has been experiencing after the colonial period. Somehow, the qualities of a ‘bad woman’ in the image of Mamiji such as going to the beauty parlor can be seen as a modern type of woman. As Rosie Thomas mentioned, Indian films are mostly in the context of struggling for independence by showcasing nationalism through tradition (Thomas, 1989, p. 11). The depiction of the scheming Mamiji as a modern woman in oppose to Nisha or Pooja as the traditional women of India; say much about India’s effort to promote its culture rather than the practices that are left by their invaders. Taking all of these into account, somehow it can be determined that an ideal woman within the Indian society is someone who is submissive and selfless. Both films are able to portray those traits. Mother India and Hum Aapke Hain Kaun are perfect depictions of women who are bounded by Indian traditions whether in society or in the family. Though both women differ in strength and with the way they are portrayed, Radha and Nisha are both subjected to the responsibilities that they have as women leaving no room for their own will and personal desires. The portrayal of women in films having goddess-like characteristics, symbolizes the nationalism of India. India regarded many female gods in their religion and they attributed these deities as an example of how a female should behave in the society. Emphasizing traditions in Bollywood is their way of promoting Indian nationalism. One effective way of showing these traditions would be in the form of a female as both of these films have been considered as icons in the Indian film industry. These female characters that were associated with Hindu goddesses transcend into society to be emulated and to uphold the culture. For Indians compare their country to a female that nurture its people and unselfishly gave her land for them to nourish and to raise a dignified India. References Ghose, A. (2006). Of Names of Women in Hindi Cinema. Retrieved October 30, 2008, from Esocialsciences http://www. esocialsciences. com/data/articles/Document12592006460. 2453272. pdf. Ghosh, S. (2000). Hum Aapke Hain Kaun: Pluralizing Pleasures of Viewership. Social Scientist, Vol. 28, p. 83-90. Hirji, F. (2005). When Local Meets Lucre: Commerce, Culture and Imperialism in Bollywood Cinema. Carleton University. Retrieved October 30, 2008, from http://lass. calumet. purdue. edu/cca/gmj/OldSiteBackup/SubmittedDocuments/Fall2005/graduate/Hirji-%20Refereed. htm. Mishra, V. (2002). Bollywood Cinema: Temples of Desire. New York: Routledge. Raj, Maithreyi. K. , Thorner, A. Trust, S. (2000). Ideals, Images, and Real Lives. New Delhi: Orient Blackswan. Thomas, R. (1989). Sanctity and Scandal: The Mythologization of Mother India. Quarterly Review of Film and Video, Vol. 11, 11-30. How to cite Women in Bollywood, Papers

Thursday, December 5, 2019

Make Depth Study About Cloud Computing †Myassignmenthelp.Com

Questions: Who Are The Major Beneficiary Of Cloud Computing? What Are The Major Advantages And Disadvantages Of Cloud Computing? Answers: Introducation Cloud computing is a practice in which a network of remote servers is used through internet for managing, storing and processing of data. This type of services depends on sharing of various computing resources instead of relying upon any local servers for handling diverse applications (Mell and Grance, 2011). The cloud computing can be understood as an internet based computing where a firm is delivered with servers, storage and applications management through internet. The present research is based on introducing the cloud computing and entailing its advantages and disadvantages in current environment. The research will attempt to make an in depth study about cloud computing. Project objectives The project objectives have been set so as to move towards right direction. As per this, the material objectives will aid in getting effective results by having a better understanding of selected topic. Besides this, the research will be developed into a structured knowledge to achieve end result in a better form. With this goal, major objectives that have been set for present research are: To determine if organizations benefit from cloud computing investment To analyse whether cloud computing offers benefits to all business irrespective of their size To identify the major beneficiary from cloud computing Project scope The cloud computing in present world has become a very well known aspect which is used by a number of organisations at a very wide level (Zhang, Cheng and Boutaba, 2010). The cloud computing has become very useful for different small to big organisations in managing and storing of large information and applications directly through internet instead of any local server or similar devices. The present project focus towards current scenario in which the use of cloud computing has increased to a high level. Besides this, the research report will make an attempt to go deeper to understand about the said technology so as to get knowledge about its usability in current aspect (Subashini and Kavitha, 2011). In addition to this, the report will aid in developing understanding of this technology as per the present world. The secondary research has been conducted for present report which will assist in reaching at concrete conclusion. Literature review This section of the study will evaluate and attain the secondary data for the study in order to develop a clear and well defined analysis in the topic. Past researches conducted on the stated topic has been effectively summarised as under: Concept of cloud computing In simple terms, the Cloud computing can be understood as delivery of computing services which includes a number of aspects like storage, networking, servers, databases, analytics and software through internet. Those organisations which provide these services are known as cloud providers for which they charge a fee on the basis of usage. According to Catteddu, (2010), the cloud computing is a developed technology for doing trillions of calculations per second. The said technology attempts to use traditional high performance power for computing which generally helps in military facilities and big researches. To make it work properly, the technology uses specialised connections which assist in data processing chores. It involves a large pool of different systems which are linked together. In this system, sometimes technique of virtualisation is also used so that the strength of computing can be enhanced. Marston and et.al., (2011) argues that the standards which are used at present for connecting various computer systems and software are not properly defined. As a result, it leaves many business firms with an option of defining their own cloud computing technologies. Many big companies like Google, Citrix, Microsoft; IBM etc. use to offer services of cloud computing at present. In addition to this, the small business sectors have great advantages of using cloud computing as they can access various resources as per the needs of business (Krutz and Vines, 2010). Advantages of cloud computing It is evident that the cloud computing is a good technology which is beneficial for most of the business enterprises. The cloud computing can be considered suitable for most of the business like small to big enterprises as it provides services as per the needs and demands. In addition to this, the small business enterprises mostly face difficulties in managing infrastructures related to software, servers etc. (Marston and et.al., 2011) In such conditions, they can easily expand or shrink their needs as per the changes in business needs. Overall, several chief benefits that are provided by adoption of cloud computing is enlisted below: Cost: The top benefit of using advanced cloud computing is its cost saving technology. Takabi, Joshi and Ahn, (2010) states that using cloud computing helps in elimination of capital expenses which are spent on purchasing hardware and software, running data centres and appointing IT experts for managing infrastructures. Speed: The services of cloud computing is provided on demand as per the needs of user. Besides this, a large amount of computing resources can be processed in few minutes which deliver a great flexibility and speed to business by lessening the external pressure of capacity planning (Dinh and et.al., 2013). Productivity: The use of cloud computing in business helps in reducing the large amount of works like setting up of hardware and software, stacking etc. As a result, the IT specialists can spend their useful time in managing other significant tasks thereby enhancing productivity of business. Reliability: As per Feng and et.al., (2011) the cloud computing serves as a best way for backing up of data, storage of large data and recovery of any crucial information lost which makes this technology more reliable and easy to use. The working system of this technique is safe and secure as data is mirrored on multiple sites which help in recovering lost data easily. Disadvantages of cloud computing There are several disadvantages as well of using cloud computing that makes it suitable for generally big business enterprises. Commonly used apps that are made in routine functions of organisations cannot be accomplished without use of desktop software (Takabi, Joshi and Ahn, 2010). Therefore, adoption of cloud computing does not mean throwing put of desktop software and all servers. Some of the disadvantages of cloud computing are described below: Not suitable for everyone: The small business owners have their own demands and needs. As per this, the cloud computing is not suitable for all types of applications. According to Mell and Grance, (2011), the video editing, graphic designing etc. are some of the very common works which are performed by business organisations for which cloud computing cannot help. Here, the user will need high-performance desktops. Connectivity: As mentioned earlier, the cloud computing works through internet. In this situation, if the net connectivity is down or most of the times, internet speed is low, the cloud computing will not be a suitable option for that business (Catteddu, 2010). It is evident that even the biggest cloud computing service providers face the difficulty of internet outages. Security: Cloud computing simply means working through internet. Therefore, states that any company using cloud computing should not store data that are sensitive on cloud computing. Many companies offering cloud computing services assure about the security of data stored on computing but, they are not safe completely. Customer support: As per the views of Subashini and Kavitha, (2011) poor customer service from cloud computing companies end is very common. Though, many efforts have been made to bring improvements in services, yet there are some loops because of which cloud computing suffers from lack of customer support. In addition to this, if the customer service is given in proper way, it will involve a high cost accordingly (Krutz and Vines, 2010). Research questions The objectives set in previous section have been focussed in entire research according to which several questions have been framed. These questions have set entire study on right track in relation to cloud computing. The primary question for present research is: Does investment in cloud computing generates beneficial results for the organizations? H0: Investment in cloud computing does not generate beneficial results for the organizations H1: Investment in cloud computing generates beneficial results for the organizations Does cloud computing benefit every organization, irrespective of their size and kind? H0: Cloud computing is not beneficial for every kind and size of business entities. H1: Cloud computing is beneficial for all types and size of business enterprises. Research design and methodology The research design can be understood as the way according to which entire research will be followed. Research design applies a systematic process and techniques for making a collection of data and their analysis process (Williams, 2011). Research design: The present research is based on qualitative method in which the observation of entire scenario based on cloud computing has been followed. Besides this, the design followed in current research is based on descriptive study (Mackey and Gass, 2015). Through descriptive method of research, a researcher makes an attempt to observe entire topic and make a deep study so as to give detailed description about it. Sampling: The sampling process is a significant step in a research a reliable and reflective segment of sample is analysed to make a structured and systematic study. This helps in attainment of precise results for undertaken study (Kuada, 2012). The companies offering cloud computing services are numerous, hence 2 major organisations in this area have been selected as a sample for collecting data and information. The three major firms selected for the sampling process are IBM and Google. Designing: The designing process of current research has been developed as per the qualitative method in which the secondary data collection process has been adopted (Danping and Lee, 2011). Accordingly, the collected data will be analysed as per the thematic evaluation method. Thus, a complete understanding about the chosen topic can be developed. Data collection process: The data for current research will be gathered through secondary sources. For secondary data, various sources can be referred which can be books, online articles, journals, newspapers, magazines, companys annual reports etc. By referring all these sources, relevant information can be collected easily about cloud computing (Wahyuni, 2012). In addition to this, the snowball sampling method has been referred so as to connect with links that can provide information about the selected companies. Reliability and validity: These two factors are significant in research where reliability ensures consistent results each time by applying similar instruments for testing. While the validity is a factor that states legality and authenticity of entire research. Thus, by maintaining these two aspects throughout the research, quality of study can be enhanced to a great level (Cecez-Kecmanovic, 2011). Limitations: The major limitation in current research is related to framing of aims and objectives. The cloud computing is vast topic on which a very detailed study can be performed. Therefore, to make it specific by framing aims and objectives was a difficult task. Similarly, another major limitation was data collection process where maintaining reliability and validity in collected data and its analysis was challenging (Chawla and Sodhi, 2011). Moreover, the time allotted for accomplishing such a vast topics research was also less. Hence managing the research in such short period was hard. Time schedule The following schedule of activities clearly defines the process of research and its time segment: Task Name Duration Start Finish Predecessors Business research methodology 14 wks Tue 8/15/17 Mon 11/20/17 Analysis of present market 1 wk Tue 8/15/17 Mon 8/21/17 Identifying research problem 2 wks Tue 8/22/17 Mon 9/4/17 2 Framing aims and objectives 1 wk Tue 9/5/17 Mon 9/11/17 3 Performing literature review 2 wks Tue 9/12/17 Mon 9/25/17 4 Choosing data collection method 1 wk Tue 9/26/17 Mon 10/2/17 5 Sampling 1 wk Tue 9/26/17 Mon 10/2/17 5 Gathering secondary data 2 wks Tue 10/3/17 Mon 10/16/17 7,6 Analyzing collected data 1.5 wks Tue 10/17/17 Thu 10/26/17 8 Finding solution to research issues 1 wk Thu 10/26/17 Thu 11/2/17 9 Submitting draft 0.5 wks Thu 11/2/17 Mon 11/6/17 10 Making alterations as per feedback 1 wk Tue 11/7/17 Mon 11/13/17 11 Final submission 1 wk Tue 11/14/17 Mon 11/20/17 12 References Catteddu, D., 2010. Cloud Computing: benefits, risks and recommendations for information security. In Web application security (pp. 17-17). Springer, Berlin, Heidelberg. Cecez-Kecmanovic, D., 2011. Doing critical information systems researcharguments for a critical research methodology. European Journal of Information Systems, 20(4), pp.440-455. Chawla, D. and Sodhi, N., 2011. Research methodology: concepts and cases. Vikas Publishing House. Danping, L. and Lee, C.K., 2011. A review of the research methodology for the re-entrant scheduling problem. International Journal of Production Research, 49(8), pp.2221-2242. Dinh, H.T., Lee, C., Niyato, D. and Wang, P., 2013. A survey of mobile cloud computing: architecture, applications, and approaches. Wireless communications and mobile computing, 13(18), pp.1587-1611. Feng, D.G., Zhang, M., Zhang, Y. and Xu, Z., 2011. Study on cloud computing security. Journal of software, 22(1), pp.71-83. Krutz, R.L. and Vines, R.D., 2010. Cloud security: A comprehensive guide to secure cloud computing. Wiley Publishing. Kuada, J., 2012. Research methodology: A project guide for university students. Samfundslitteratur. Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design. Routledge. Marston, S., Li, Z., Bandyopadhyay, S., Zhang, J. and Ghalsasi, A., 2011. Cloud computingThe business perspective. Decision support systems, 51(1), pp.176-189. Mell, P. and Grance, T., 2011. The NIST definition of cloud computing. Subashini, S. and Kavitha, V., 2011. A survey on security issues in service delivery models of cloud computing. Journal of network and computer applications, 34(1), pp.1-11. Takabi, H., Joshi, J.B. and Ahn, G.J., 2010. Security and privacy challenges in cloud computing environments. IEEE Security Privacy, 8(6), pp.24-31. Wahyuni, D., 2012. The research design maze: Understanding paradigms, cases, methods and methodologies. Williams, C., 2011. Research methods. Journal of Business Economics Research (JBER), 5(3). Zhang, Q., Cheng, L. and Boutaba, R., 2010. Cloud computing: state-of-the-art and research challenges. Journal of internet services and applications, 1(1), pp.7

Thursday, November 28, 2019

d Only Known

If I’d Only Known As the song â€Å"Somewhere Over the Rainbow† echoed through my head, I walked with my brother one last time. The only thing was, he was in the casket in front and my parents and I had to follow tearfully behind. As I looked around, I saw through tear-stained eyes all the hundred of lives my brother had touched. He filled our days with happiness and laughter and left behind so many wonderful stories and memories that will be cherished in my heart forever. At the young ages of just 19 years old, my brother Todd Harris and his friend Ryan Stephenson, had their dreams and aspirations vanish before them on an empty highway just a half an hour away from their home. At the age of 17, my life changed forever as I began to see life through different eyes. As I walked down that aisle, memories flooded my mind on how this awful day arrived. It was September 12th and my brother and I were just sitting in his room talking about our plans for our weekend. We were always pretty close, but after our parents got a divorce, we became incredibly close. He became not just my brother, but my best friend. We did everything together. The problem was our idea of fun was not the safest way of fun. Our lifestyle consisted of parties, drugs, and alcohol. We saw nothing wrong with it. Everyone was doing it and we could handle it, especially my big brother. So there we were, sitting at home making our regular plans to Mizzou. I normally would just drive with him, but for some reason I wanted to drive my own car. We decided to meet up after the game. However, once again the plans changed. I was tired and although I knew he would pay for my drinks, I decided to just go back to my friend’s house. If I’d only known that would have been the last night I would have seen my brother’s smiling face. If I would have only known that would have been the last time I would have been able to wrap my arms around him and say I... 'd Only Known Free Essays on If I\'d Only Known If I’d Only Known As the song â€Å"Somewhere Over the Rainbow† echoed through my head, I walked with my brother one last time. The only thing was, he was in the casket in front and my parents and I had to follow tearfully behind. As I looked around, I saw through tear-stained eyes all the hundred of lives my brother had touched. He filled our days with happiness and laughter and left behind so many wonderful stories and memories that will be cherished in my heart forever. At the young ages of just 19 years old, my brother Todd Harris and his friend Ryan Stephenson, had their dreams and aspirations vanish before them on an empty highway just a half an hour away from their home. At the age of 17, my life changed forever as I began to see life through different eyes. As I walked down that aisle, memories flooded my mind on how this awful day arrived. It was September 12th and my brother and I were just sitting in his room talking about our plans for our weekend. We were always pretty close, but after our parents got a divorce, we became incredibly close. He became not just my brother, but my best friend. We did everything together. The problem was our idea of fun was not the safest way of fun. Our lifestyle consisted of parties, drugs, and alcohol. We saw nothing wrong with it. Everyone was doing it and we could handle it, especially my big brother. So there we were, sitting at home making our regular plans to Mizzou. I normally would just drive with him, but for some reason I wanted to drive my own car. We decided to meet up after the game. However, once again the plans changed. I was tired and although I knew he would pay for my drinks, I decided to just go back to my friend’s house. If I’d only known that would have been the last night I would have seen my brother’s smiling face. If I would have only known that would have been the last time I would have been able to wrap my arms around him and say I...

Sunday, November 24, 2019

A Rat in A Trap essays

A Rat in A Trap essays A small two-room mud hut, squatting in between two farmhouses with sheep penned nearby, was shrouded in darkness. A darkness brought forth by an unexpected power outage. A darkness enhanced even more so by the moonless night that enshrouded the small dwelling. A sheeps call broke the silence as soldiers equipped with night vision goggles converged on the hut. One room, which appeared to have served as a bedroom, held two beds, some books, a heater, a refrigerator, and some clothes. The bed was crumpled, and there was a fresh, clean pair of boxer shorts, unused and still new. The other room was a crude kitchen with a sink, medicine, Mars bars, a flashlight, a cup, and some rotting bananas. The place looked a mess, not the conditions one would expect to find the Iraqi leader to be living in. Yet, outside the rooms, the soldiers searched the miniature courtyard. Pulling back a rug they found an eight-inch thick piece of Styrofoam with rope handles plugging a hole. It was the d iscovery of the contents of this hole that led to celebration around the world. At six feet long, two feet across, and three feet high, the hole was barely big enough for Saddam Hussein to lie in. He was armed with a pistol, but showed no resistance during his capture. Caught like a rat in a trap, Saddam came out with hands up. Soldiers found two AK 47 rifles, $750,000 in $100 denominations, and a white and orange taxi during the raid. The raid would be the turning point of the war, which had sparked much debate amongst politicians, the press, and people around the world. In Just War or a Just War? by former President Jimmy Carter, he discusses whether the war with Iraq meets with the principles of a just war (259). Elie Wiesels Peace Isnt Possible in Evils Face talks about how he is in favor of intervention when, as in this case because of Husseins equivocations and procrastinations, no ot...

Thursday, November 21, 2019

Work Place Analysis Essay Example | Topics and Well Written Essays - 2250 words

Work Place Analysis - Essay Example Work Place Analysis Business organizations have been established to serve varied purposes. Financial enterprises, of which one belongs and works for, served the needs of diverse clientele and stakeholders. Since more organizations have opted to become global, competition becomes fiercer and stiffer. Clients are able to differentiate on various financial institutions that apparently offer similar services in terms of three relevant factors: organizational culture, management and leadership style, and ethical considerations. In this regard, the current paper aims to present a more in-depth analysis of one’s work place in terms of these three factors and how the presence or absence of these crucial ingredients affect the attainment of organizational goals. An organization’s culture was learned to comprise of a set of symbols and components which include the company’s observable atmosphere, shared values, common assumptions, stories-rites-rituals-symbols, and cultural roles. As a financial organization, one’s work place defined in mission and vision statements as follows: ‘to become a consistently excellent leader in providing varied financial services to a wide array of clients and that which caters to their distinct and specific needs’. Given this statement, the financial organization had developed a recognizable behavior that exudes focusing on providing customer satisfaction through the training and development of its human resources. Thus, the organization has been noted by customers to provide excellent customer service through the exemplary behavior and conduct of all personnel they get to interact with. The behavior that exhibited conformity to ideals of providing excellent customer service incl udes sharing the following corporate philosophy: Values for Customer Service: Being attentive to customers’ needs and demands; Exuding a happy and optimistic disposition while attending to customers’ needs; Offering personalized service; Finding out other products and services which could be extended beyond what is being asked for; and Surpassing the customers’ expectations for services rendered. Likewise, the organization has also recognized that a fully motivated staff and personnel would be able to deliver the expected values for customer service if and when they are duly trained and develop to respond to the customers’ varied needs and demands. As such, the values for employees are hereby part of the corporate philosophy: Values for Employees The organization recognizes the crucial role and importance of human resources towards delighting the customers and achieving organizational goals; Regular training and development programs that focus on customer service, performance of responsibilities; and preparing for advancement are frequently scheduled and conducted; and Employees are to be provided with incentives and benefits with include promotions, bonuses, as well as acknowledgements to reward exemplary performance in providing excellent customer service, as well as in contributing to the achievement of organizational goals. Given the shares values, it is therefore part of the organization’s culture that the following common assumptions are adhered to: integrity, honesty, commitment in one’s performance of duties and responsibilities, professionalism, respect for authority, and conformity to the code of discipline and work ethics as stipulated in the organization’s policies and procedures. It is therefore a familiar practice to encourage customer feedback through brief customer survey forms that are provided by the bank tellers and front desk personnel to encourage solicitation of information from the

Wednesday, November 20, 2019

The Women's Kingdom - Mosuo Essay Example | Topics and Well Written Essays - 1750 words - 1

The Women's Kingdom - Mosuo - Essay Example tradition are highly controversial, including the ‘walking marriage’ or Axia marriage, the matriarchal family structure, the religion, and the interaction of the minority group with the outside world (PR China). This article seeks to address the controversial issues concerning the minority group, with verification of the facts from five interviewees from the community (appendix 1). A typical Mosuo family consists of ten family members, though the size varies and some may consist of between 20 and 30 members. Nonetheless, a female leads each family. In essence, the family head is the most proficient female in the house and all other members of the family respect her. She has important responsibilities and honorary status because all other members of the family depend on her decisions on family matters. Lugu Lake is the home for the Mosou community, which has about 35,000 to 50,000 members. The community enjoys plenty of space and building material for building, thus each family poses its own courtyard, with the number of rooms in each courtyard dependent on the size of the family. However, one room stands out: the grandmother’s quarters. The Mosuo family uses this room to offer sacrifices to ancestors, receptions, dining, and discuss family matters. However, the room has a dark atmosphere and low ceiling, creating a sense of intimacy with the only source of light coming from the flames in the coal-stove chambers. Here rests a stone representing the entire ancestry of the family (Vogt). Mosuo tradition holds that the stone carries the souls of the past generations, and thus the fire must remain lit throughout the year to keep the ancestor warm. In some families, the grandmother’s room may contain a big chink of meat that symbolizes the wealth of the family. The Mosou preserve the meat of slaughtered animals using salt and ash, then stitch up the skin and keep it dry in a shady and clean place. Such preserved meat usually lasts for over three years before

Monday, November 18, 2019

Apple Essay Example | Topics and Well Written Essays - 1500 words - 1

Apple - Essay Example These software and hardware systems have long provided success with regard to the company’s profitability. Moreover, while the company’s programmers, engineers, designers, and other personnel represent key resources, Apple Inc.’s capability to exploit these personnel’s abilities to develop hardware and software ecosystems encompasses the firm’s key ability. On an individual level, the resources represent only a temporary fraction of the firm’s competitive advantage. However, the combination of all the personnel’s abilities creates the firm’s sustainable competitive advantage. The establishment of Apple stores also provided the company with significant resources for physical presence since the stores act as sales locations, as well as means of advertisement. The stores allow the company to monitor and control brand image within the market. In order to maintain its current, strategic position, and enhance its success in the coming years, Apple Inc. should establish highly innovative software and hardware to augment its current resources. In addition, the company should also endeavor to employ personnel with Jobs’ passion for excellence (Lashinsky 58). Such personnel should not only form the company’s strategic planning department, but all departments in the entire company. Situational Analysis The company has a rather intriguing mission statement that not only provides focus to the company in terms of its business operations and processes. The company’s website provides a list of its products rather than a conventional mission statement. The company’s official mission statement states that it designs Macs, the best personal computers globally, alongside OS X, iLife, iWork, and other professional software. Apple directs the digital music revolution through its iTunes online store and iPods. However, popular beliefs hold that Apple Inc. got its conventional mission statement from on e of Steve Jobs’ quotes during the 1980s. Jobs’ quote can be summarized as follows: â€Å"Man is the developer of change in the world. As such, man should be above all systems and structures, and not secondary to them† (Lutchen 72). While various sources consider all these statements as the true mission statement, the company ends most of its press releases through a statement that bears a resemblance to traditional mission statements. The company ends its press releases with the statement, â€Å"Apple commits to the provision of the best personal computing experience to educators, students, customers, and creative professional across the globe through its innovative software, hardware, and Internet offerings.† The company’s mission statement provides a sense of direction, which is sufficiently flexible to the changing market situations. The company’s motivation to continue providing the best hardware, software and Internet offerings, means that it will develop technologies to adapt according to market situations. The industry has many successful competitors that pose a challenge to Apple Inc. However, the company’s strategy allows the firm to remain successful. Apple’s main competitive advantage lies in its broad array of products, especially its software, hardware, and Internet solutions (Cruikshank 81). The company’s immense resources such as personnel provide the backing for the company’s policies and strategies. This means that the company requires dedicated personnel to help it put

Friday, November 15, 2019

Malaysia Is A Multicultural Society Media Essay

Malaysia Is A Multicultural Society Media Essay Introduction Malaysia is a multicultural society of which the population is made up by different types of ethnic groups includes Malays, Chinese, Indian and the Native. In fact, different ethnic groups have their own history, culture, belief system, value and language, there is thus unity among different ethnics is important in Malaysia (Economic Planning Unit, 2011). However, Malaysia has faced racial and ethnic tension due to the socio-economic and cultural differences after the independence of Malaysia in 1957. This racial conflict has lead to the development of several government policies such as the New Economic Policy and National Development Policy. Having realised the importance to maintain and enhance the unity among people of different ethnics, the 1 Malaysian concept was introduced in 2009. Under the notion of 1 Malaysia concept of People First, Performance Now, the government is trying to promote unity in the society by considering fair distribution and access in economic in the country (1Malaysia, 2012). It is therefore very important to promote the 1 Malaysia Concept and encourage the acceptance of the citizens of Malaysia. One way promoting the concept to the public is by means of the mass media. In the past, mainstream media like television, newspaper and radio has played an important role in promoting governments ideology and policies (Hashim, 2011). This thus suggested that media is able to play an important role in promoting the 1 Malaysia concept. It has the capabilities to educate the public on the importance of unity by promoting the understanding and the acceptance of other ethnic culture. . Regardless, the mainstream media in Malaysia always been known as a great contribution on nation-building and social cohesion, rather than on freedom of information (Kenyon Marjoribanks, 2007). It focuses primarily on positive stories reporting that is biased to the political elite (Anuar, 2000). This because most of the mainstream media outlets are basically owned by the government of Malaysia or privately owned by the parties that have close relationship to the Prime Minister or the members of component parties of the Barisan Nasional coalition government (Hassan, 2012). Therefore, the aim of this study is to discuss about the ways of the mainstream media are used to encourage the acceptance of the 1 Malaysia Concept the citizens of Malaysia and whether this approaches will generate the desired outcome. Discussion The mainstream media in Malaysia plays a critical important role in realising 1 Malaysia Concept. The first approach of the mainstream media is used by government as the channel to educate the ideas of 1 Malaysia to the large public. The traditional media such as the television, radio and newspaper have always been the core media of information dissemination (Hashim, 2011). For instances, the largest conglomerate Media Prima as well as a number of television radio channels and Malay, Chinese, English-language newspapers such as Utusan Melayu, The Stars and Sinchew are owned and controlled by the government (Weiss, 2012). As such, the government policies are easily to get any publicity and free space in these mainstream media. The messages of 1 Malaysia Concept from these mainstream media often portrayed the desired images of 1 Malaysia, of which the people of different races live together in harmony (Hassan, 2008). Other than that, mainstream media always has been the supportive bac kbone to the 1 Malaysia Concept as the effort with the government to strengthen peace and harmony in the country. As a supportive argument to the previous discussion, the agenda setting theory explains the powerful influence in the media that able to create public awareness on important issues (Mccombs, 2002). The media cannot tell what the people to think but has the ability to inform the people what to think about (Cohen, 1963). In other words, mainstream media raise the importance of an issue such as 1 Malaysia through the repetition of news (Hashim, 2011). The racial riot that happened in the past has caused Malaysians sensitivity to the issue that is related to ethnicity and races. Thus, national unity has become the top agenda to the public and thus it has become a political discourse in Malaysia. By taking this opportunity, the Malaysia Government has utilised the mainstream media in disseminates the messages and information regarding the 1 Malaysia Concept. Likewise, the government are telling the public the ideas that they wish the public to accept and support. Eventually, 1 Malaysia Co ncept is aims to strengthen the unity and harmony of people from different ethnics. Therefore, the mainstream media has successfully created the perception of the public that unity among differences ethnics as the important agenda in Malaysia which then attract their attention toward the 1 Malaysia Concept. Example in each occasion of the important festival such as Merdeka Day celebration, Hari Raya Festivals, Chinese New Year celebrations and Deepavali, the Prime Minister would deliver the speech with the association with the spirit of 1Malaysia. By that time, every mainstream television channel in Malaysia such as TV1, TV2, TV3, NTV7, 8TV and TV9 will have to broadcast his speech. In another example, we always can see the mainstream newspaper published a full page of advertisement that is related to the 1 Malaysia policies along with the tagline people first, performance now. In addition, mainstream media is being used by government to remind or reinforce 1 Malaysia concept to the public. As we can see, everyday Malaysian citizen and also foreigner have been bombarded by with the messages of 1 Malaysian Concept by the mainstream media. The 1 Malaysia logo is ubiquitous due to mass advertising and commercials in mainstream media (Hashim, 2011). Along with the logo, the tagline people first, performance now has become the identification of 1 Malaysia Concept to the public through the repetition in mainstream media. In fact, mainstream media has help to promote 1 Malaysia by keep emphasise on the tagline since People First, Performance Now in 2009 and the only move on to Generating Transformation in 2010, Transformation Successful People Prosperous in 2010 and till the recent theme Promises Fulfilled in 2012 (1Malaysia, 2012). The purpose is to reinforce perception and behaviours of the public. The repetition of showing the logo and tagline of 1 Malaysia hav e indirectly effect on informing the public what the government is focusing on this concept. The same example can be seen when the public service announcements related to 1 Malaysia are often been aired and published on government and privately owned television, radio and newspaper. The PSA usually related to various ethnic festivals that celebrated in Malaysia and thus signify the meaning that freedom of festival celebration. Nevertheless, mainstream main media has portrayed these different ethnic celebrations the public by showing the Malaysian are celebrating with each other in the festival regardless of race and religion (Hashim, 2011). In addition, we often can see the ministries or any government agencies tied up 1 Malaysia tagline in every program such like 1 Belia, 1 Malaysia by the Ministry of Youth and Sports and other programs such Bantuan Rakyat 1 Malaysia. Thus, the government programs usually connotes with the 1 Malaysia identity by mainstream media. The role of the mainstream media is not just to disseminate the 1 Malaysia Concept but also to advocate and shape the attitudes of the public. In fact, the mainstream media has effectively created bandwagon effect in mass business advertising by using 1 Malaysia Concept. 1 Malaysia has eventually received support from various organisation including profit and non-profit organisation. These organisations usually associate their brands product or service with 1 Malaysia Concept (Hashim, 2011). Television and radio commercials created by businesses organisation would likely to include the message of unity with the presence and the voice of different races and ethnics. The first example of organisation association with the promotion of 1 Malaysia is Petronas Corporation. In fact, Petronas has been famous with their social corporate advertisements with the purpose of promoting national unity. Since 1 Malaysia Concept has been introduced in 2009, Petronas has created the advertisements tha t associate with the 1 Malaysia Concept every year in the major Malaysias festival such as Merdeka Day celebration, Hari Raya Festivals, Chinese New Year celebrations and Deepavali. The messages in the advertisement usually consist of implied meaning and also able to arouse audiences emotion. Furthermore, large national corporations such as Media Prima, Astro, Tenaga Basional Berhad and Telco such as Telekom, Maxis and Celcom have also come up with the commercial that are related to 1 Malaysia Concept. The commercial often tied up with the concept of 1 Malaysia where the messages of unity has been delivered. The commercials are basically known as issue advocacy advertisement which the advertisement is not intended to sell the product or services, but rather to change the publics perception and behaviour through political branding (Barrons Dictionary, n,d). In fact, the commercial by in the mainstream media usually showing Malaysia different races particular Malay, Chinese and Indian interact or either get along with each other. Would it generate the desired outcome? In my opinion, the usage of mainstream media may not able to generate the desired outcome of the 1 Malaysia Concept. By highlighting the mainstream media are used by government to encourage the acceptance of 1 Malaysia Concept, several social science theories have been selected to support on my opinion. According to limited-effect theory, the media rarely have direct influence on the individuals. The theory also explains that an individuals behaviour and attitudes are not easily changed by their reception and people usually tend to ignore political media content. Although mainstream media are used by government to promote 1 Malaysia Concept, it is still not sufficient enough to encourage the acceptance of the citizen of Malaysia. The definition gives an insight that the people in nowadays is no longer passive and vulnerable only to media content. People are able judge the media content according to their own interpretation from what they have perceived. Individual may exposed themselves to mainstream media in their daily routine, but they might not been influence by the 1 Malaysia Concept by merely just looking at it. As indicated in the previous point, the limited-effect theory also explains two-step flow of media influence. Media does not have direct influences to the population which from the mainstream media, the 1 Malaysia Concept are usually affect to the mass population through the dissemination by the opinion leaders. The opinion leaders must be someone that is credible and usually an active media user. People constantly turn to opinion leader for advice particular when come to something that is new in the society like 1 Malaysia Concept instead of getting the source of information from the media. Therefore, mainstream media is less influential compare to the human communication. Moreover, human behaviour attitudes and belief is hard to predict and influences because it may change from time to time. The main factor that determines a person attitude is positive, negative or maybe neutral. A person attitude towards 1 Malaysia Concept might be changed based on the personal experiences, environment and etc. Therefore, the selective exposure explains that people tend to expose themselves to messages that are consistent with their pre-existing attitudes and belief. The mainstream media might be able to influence those who are supportive and have positive perception toward the government policies. However, for those people that tend to have negative attitudes and belief towards the government such as the citizen that support to the opposition political parties, the outcome may be different. If the opinion leader that has been encountered consists of positive or negative beliefs and value towards the government policies, the followers might been influenced by him. Besides, 1 Malaysia Concept has faced up with various challenges including the new media technologies. The uses and gratification theory argued that different people use the media for different purposes (Sheldon, 2007). One of the assumptions of this theory explains that the audiences have the choice to select different kind of media. Thus, the audiences use the media more own their own benefits than the media can manipulate them. The audiences have the right or control to received any information from the media rather than been influenced by it. In fact, people now have much choice of media compare to the past, Mainstream media such television, radio and newspaper has compete with the new media. The internet technologies allow freedom of expression where everyone can write, criticize and comment anything on the internet. The alternative online news organization like Malaysiakini and Malaysia Today who always stand to challenge of the governments effort, aims primarily to present new s, especially from the different perspectives that not already covered by mainstream media (George, 2006). Thus, it has become one of the challenges for 1 Malaysia Concept to be full accepted by public. This is due to the development of internet technologies allow the users closer to the reliable information compare to the other media (Hashim, 2011). Therefore, because of internet, human behaviours changed and mainstream media has been view as a medium to brainwash the audience for the government interest. When 1 Malaysia concept has been shown in the mainstream media, the audiences will tend to doubt about motives behind it. Therefore, the internet has affect the people perception and thus becoming active and sensible media users who do not simply accept and agree with government policies particular has been shown in mainstream media. In addition, most the younger generations are seldom exposed themselves to the mainstream media. On the other hand, mainstream media has become alternative medium for information to some group of people. Internet served as a new inspirational medium of information without barriers. According to Ramasubramaniam (2011) explained people that with minimal interracial direct contact or which their source for information is only the mainstream media are more easily been manipulated by the government policies. The audience that only exposed themselves to only one source of information which had been controlled by the government are more vulnerable to accepting the information from the mainstream media. Conclusion As a conclusion, mainstream media in Malaysia has perceived as an important role in the government policies like 1 Malaysia Concept. This is because most of the mainstream media ownerships are closely tied to the government and ruling political party. Therefore, 1 Malaysia Concept being one of the government policies has the advantage being spread through the mainstream media in the country. The three main approaches of the mainstream media in Malaysia are used by the government are to educate the meaning of 1 Malaysia Concept and thus to reinforce and advocate the acceptance of the concept by citizen of Malaysia. However, these approaches would not bring the desired outcome of 1 Malaysia Concept because only the mean of mainstream media is not sufficient enough to influences the attitudes and beliefs of an individual. Besides, human communication is more effective than mainstream media when particular related to something that is new. The emerging of the new media like internet technologies has also bring a significant impact to the mainstream media, thus it has become one of the greatest challenges for the 1 Malaysia Concept. Therefore, mainstream media is important to educate about 1 Malaysia concept but not to encourage the acceptance of the citizen of Malaysia.

Wednesday, November 13, 2019

Pearls Contribution to The Scarlet Letter :: Scarlet Letter essays

Pearl's Contribution to The Scarlet Letter In Hawthorne's epic novel, The Scarlet Letter he discusses Pearl, a main character, and her contribution in making the novel a romantic one. Hawthorne uses three types of romantic topics relating to Pearl. Stereotypical characters, supernaturalness of characters, and the imaginary aspect of characters are all qualities of romantic language Hawthorne uses to better develop Pearl's character. Over the course of the novel Hawthorne uses all of the aspects of romantic language to unfold the life of Pearl and how she acts having these qualities. Pearl's quality of being a stereotypical character makes her blend into some situations and not into others. Pearl was portrayed as a stereotypical "victim of Hester's sin", adultery, because as she walks through town with her mother the other kids shout and curse at her. Pearl takes it in stride and defends her mother and fends off the evil children. The adults of Boston, mostly Puritans, talk behind Hester's back about the child being one of a sinner. Another common stereotype filled by Pearl is whenever an adult is occupied with something then the child finds something to do. When Hester went to the woods to meet with Dimmesdale, Pearl went off to play in the brook while the two adults talked and then she stopped when her mother called. A second example is when Pearl accompanied her mother to the seashore where they met Chillingworth, Pearl wandered off by herself and occupied her time by playing with seaweed and the various animal life that happened to be around. Children can also notice small differences in their surroundings that are normally familiar to them. When Hester and Dimmesdale where in the woods and decided to flee Boston and travel to Europe, Hester removed her scarlet letter happily and threw it into the brook. When she called to Pearl to tell her the news of them leaving Boston, Pearl went into fits of rage and temper tantrums and would not come to her mother. This was because she was so used to seeing the scarlet letter on her mother's bosom. Pearl's quality of being stereotypical, compared to all children and characters in general, is highly unlikely and only adds to the amount of romanticism in the novel.

Sunday, November 10, 2019

Forecasting the Adoption of E-Books Essay

The size of the market for e-books in the long-run: 293.7 million x 46.7% x 8% = 10.973 million (Total US population x percentage of US population reading literature x Percentage of traditional paper books purchased online in 2003) It will take 10 years to reach 95% penetration of the potential market. Question 2 I predict that the sale of the e-book when it first became available is 0.751milion (pm) (Assumption: each innovator buy one book.) Question 3 The long-run total adoption of e-books would be 10.973 million. (Total US population x percentage of US population reading literature x Percentage of traditional paper books purchased online in 2003) Question 4 I do expect the market for e-books tend to be guided by imitators rather than innovators. According to the table above, I found that the weighted average for e-book of q (0.0684) is larger than p (0.2990). In addition, the word of mouth takes an important role in the adoption of e-books. The information about the e-book from the innovators contribute much to the adoption of e-books since people tend to hesitate to change their old reading habit. Question 5 S(t)=[p+(q/m)N(t-1)][m-N(t-1)] Year 1: [0.0684+(0.2990/10.973) X (0)][10.973-0] = 0.751 million Year 2: [0.0684+(0.2990/10.973) X (0.751)][10.973-0.751] = 0.908 million Year 3: [0.0684+(0.2990/10.973) X (1.659)][10.973-1.659] = 1.059 million Year 4: [0.0684+(0.2990/10.973) X (2.717)][10.973-2.717] = 1.176 million Year 5: [0.0684+(0.2990/10.973) X (3.893)][10.973-3.893] = 1.235 million Question 6 The adoption of e-book will be very different from digital music obtained online. The adoption of e-books face more challenges when comparing to the adoption of digital music. To most of the listeners, there is not much difference in experience between listening to a song from an iPod and a CD player. Therefore, they have a relatively low switching cost and more willing to change their habits. On the contrary, to most of the readers, it is definitely very different from reading an e-book to reading a printed book. The feelings of holding a printed book and flipping over a physical book are irreplaceable. So readers are loyal to printed book and hesitate to switch from traditional books to e-books. Hence, it is reasonable to predict that the pace of adopting digital music is faster than the pace of adopting e-books. Question 7 I think both of the attitudes about reading and purchasing e-content have changed a lot in recent years. In the old time, people could read e-content via PC only. Nowadays, people are able to read e-content through various mobile devices. Therefore, they spend more time on reading e-content especially during leisure time and even commuting time. However, the quality of the reading effort is diminishing as the overload of e-content available on Internet. In addition, people tend to rely more on the e-content since it is very convenient, environmentally friendly, high mobility and high accessibility. For the attitude about purchasing e-content, more people are willing to pay for the e-content in recent years. The advanced online payment system plays an important role. People feel more secure and also convenient when dealing online ever than before. Moreover, more well-known and large-scale publishers offer more choices of e-content for readers. Besides, in the light of the prevalent of mobile device, people have more time and chances to read the e-content regardless of the time and places. Thus, people are more willing to spend on e-content than before. Question 8 The hardware plays a paramount important role in the adoption of e-books. No matter how amazing the e-content is, the e-books would not be popularized if the hardware were not user-friendly. However, a good hardware is very likely to boost sales of the e-books. It is because the hardware is a fixed cost while the e-books are the variable cost to the readers. A portable hardware with proper size of monitor and high capacity is very attractive to the readers. They no longer need to neither carry the bulky printed books nor spare some places for storage. Moreover, the hardware enables readers to read comfortably when comparing to read via PC or smart phone. It is good for the readers’ eyes. Last but not least, the hardware contributed to protecting the environment as it saves much paper. Only when the hardware preforms better than the tradition printed books, the adoption of e-books will be success. Question 9 I do expect the size and also the pattern of diffusion are quite different globally as compared to the United States. The size and the pattern of diffusion depend on many factors. Population, culture, attitude to new products, technology and even literacy could be one of the variables of the size and pattern of diffusion. Take Africa as an example; though the population size of Africa is much larger than The United States, the potential size of the market for e-books must be obviously different from the United States. So it is not difficult to understand that the size and pattern of diffusion of various places will not be similar to the United States.

Friday, November 8, 2019

Google Services Privacy and Security Concerns

Google Services Privacy and Security Concerns Insecure Digital World In today’s digital world, the debate surrounding privacy and security cannot be stressed further. Internet users are at a constant risk of privacy and security violations by technology companies. Google Inc. is among the biggest tech companies today with billions of people around the world using its services. Nonetheless, these services have developed numerous concerns surrounding privacy and security. Google services such as Street View does not just take pictures but collects email and WIFI information from unsuspecting users nearby. These warring revelations illustrate an increased concern for privacy and security of users. Numerous Google services continue to violate privacy and security rights of users by not informing them that their information is being collected without their consent. Google Collects Info from People Who May Even not Be Using Their Services Google services violate privacy and security rights by accessing and collecting data from people who may even not be using their services. Rosenfeld states that Google admitted to collecting data and personal information from computers inside homes and buildings using their Google Street View cars that were thought to only take pictures for the service. The type of information collected included private information, emails, and passwords all from unsuspicious users. This tends to be a form of security concern since Google does not seek the consent of users before accessing their information. Moreover, it violates privacy rights as well as acts in an unethical manner by illegally accessing and collecting information from users who are even not using their services. Moreover, Google’s Gmail service was also found to be violating federal wiretap regulations. This is because the email service evaluates the content of all emails on its network using the information to sell it as of fshoots to advertisers. For instance, it is possible if one sends frequent emails about cars they are likely to get advertisements related to cars. Google did not make a point of informing Gmail users that it would collect and create individual profiles and target them with adverts. Again, even people who were sending messages to Gmail addresses did not agree for Google to analyze and use their messages for target advertising. Analyzing each and every message is a clear violation of privacy rights since each person is entitled to his/her privacy. Furthermore, by analyzing all kinds of emails, it is not clear how secure the services are since other people be it Google employees may access sensitive information. The Internet Has Been Overly Commercialized Google is also notorious for illegal tracking of its users who access the Internet. In 2012, Google was exposed for using an illegal code to by-pass anti-tracking abilities of Apple’s Safari browser. The secret and illegal code exposed millions of Safari browser to tracking without their knowledge even if they had turned on the anti-tracking abilities. Eventually, Google was found to have committed a privacy violation and fined $22.5 million by the Federal Trade Commission. The idea of well-respected multinational using secret codes just to track users clearly raises concerns in terms of security and privacy. Google clearly acted unethically in using secret codes without users being aware of tracking their online activities. This means that the company can go to any lengths to pursue its business objectives at the expense of user privacy rights and security. Illegal Collection of WIFI Passwords An additional issue is the illegal collection of WIFI passwords from millions of Android phone users. The company was exposed for collecting WIFI passwords for Android users who backed up their phones and allowed the Google service to restore their new phones. This means that Google knows nearly all WIFI passwords in the world. This is a clear violation of privacy since passwords and other vital information is deemed private and may indeed result in privacy and security concerns when accessed by companies such as Google. In its defense, Google has cited that the company was exploited by top U.S spymasters who illegally collected information without user consent. However, these are mere allegations that have no evidence, but the evidence of privacy and security violations can be proven beyond reasonable doubt. In conclusion, Google services continue to violate privacy and security rights of users by not informing them that their information is being collected without their consent. Some Google services can spy, pry, and secretly track information and user activities online. This tends to create increased concern for privacy and security of users. These issues may be far from resolving as even more advanced Google services are being launched. All stakeholders and mostly users have the obligation to determine where the red line lies to address privacy and security concerns.

Wednesday, November 6, 2019

three types of outpatient cancer treatments

three types of outpatient cancer treatments INTRODUCTIONIn the American society, cancer is the disease most feared by the majority of people within the U.S. Cancer has been known and described throughout history.In the early 1990s nearly 6 million cancer cases and more than 4 million deaths have been reported worldwide, every year. The most fatal cancer in the world is lung cancer, which has grown drastically since the spread of cigarette smoking in growing countries. Stomach cancer is the second leading form of cancer in men, after lung cancer. Another on the increase, for women, is breast cancer, particularly in China and Japan. The fourth on the list is colon and rectum cancer, which occurs mostly in older people.In the United States more than one-fifth of the deaths in the early '90s was caused by cancer, only the cardiovascular diseases accounted at a higher percentage. In 1993 the American Cancer Society predicted that about 33% of Americans will eventually get cancer.English: Gross appearance of the cut surface of a ... In the United States skin cancer is the most dominating in both men and women, followed by prostate cancer in men and breast cancer in women. Yet lung cancer causes the most deaths in men and women. Leukemia, or cancer of the blood, is the most common type in children. An increasing incidence has been clearly observable over the past few decades, due in part to improved cancer screening programs, and also to the increasing number of older persons in the population, and also to the large number of tabacco smokersparticularly in women. Some researchers have estimated that if Americans stopped smoking, lung cancer deaths could virtually be eliminated within 20 years.The U.S. government and private organizations spent about $1.2 billion annual for cancer research. With the development of new drugs and treatments, the number of deaths among cancer patients under...

Monday, November 4, 2019

Child abuse and neglect Essay Example | Topics and Well Written Essays - 250 words

Child abuse and neglect - Essay Example Child abuse can occur at every cultural line and socioeconomic level (Clark 58). Some of the pivotal reasons for the occurrence of child abuse are lack of resources, stress of caring children, marital conflict, deficiency of maturity and isolation from family. Neglect is the form of child abuse which refers to as the failure of parents to provide child. It can also be considered as the failure of caretakers to provide the fundamental needs of a child. Neglect of a child may include concerns of medical care, education, housing, clothing and adequate amount of food. Lack of nurture, love and adequate supply of necessities for the survival of child are experienced by neglected children. The essential role of child protection service is to investigate the report of child abuse and neglect and assess the risk of harm on child.The goal of CPS is to promote the well-being and safety of children by providing safe

Friday, November 1, 2019

Leadership Style and Approach Essay Example | Topics and Well Written Essays - 1500 words

Leadership Style and Approach - Essay Example Her type of leadership style is democratic. According to scholars and scientists, democratic leaders have certain attributes that include the senior workers in decision-making processes. Democracy facilitates creativity and brainstorming which provides ideas to the whole management process. This type of leadership enhances productivity and satisfaction of both the junior members of management and customers at large. Increase in productivity increase the rate of profit maximization in an organization. Evelyn in her case included her employees in decision-making processes. She also emphasized on workers using their recommended time with customers on the phones lines to satisfy all questions that a customer would have on their products. This type of leadership style can be explained in detail by leadership theories. There are the situational theories that explain that a leader should choose the type of leadership style that suits his/her situation. In most cases, the democratic style of leadership has been proved to obtain the best results. Team members also feel free to express their feelings in case of any new situations. For example in Evelyn’s case, she could spend time with her team members while performing their chores. In case of any problems such as fatigue or rude customers, she would support the members by team members by telling them that she was at the same situation some time but later made it in life. The functional theory explains that a leader should have contingency plans, which are used by the leaders in certain situations (Igbal 2011). Erik Rasmussen Erik Rasmussen on the other hand, has a different type of leadership style. His style consists of two styles namely people-oriented leadership and autocratic type of leadership (Daenzer 2009). He is young, bright and energetic and a no nonsense person when it comes to his areas of supervision. The people-oriented style deals with leaders who are focused in their positions at work and providin g the irrespective results. However, they may do this to the extent of some team members where decisions made by the leader are final. Erik in this case is a graduate and is expected to deliver the expected results. He does not consider the other team members in making decisions. From the case, it is clear that at some point, he deals with cost cutting strategies without considering ideas from the workers. Alternatively, this leadership style without being monitored may be taken too far by leaders who are so much focused on results rather than the welfare of workers and customers. With the autocratic style of leadership, the leaders possess most power and their decisions could be final. In Erik’s case, he seems to have all the powers and his orders are final. He does not care what the previous leaders had put in place to help boost production and profits. However, this style has some advantages such as fast and effective decision-making processes where leaders can make final decisions. On the other hand, team members do not want this type of leadership since their ideas are not included in the decision-making process (Peggy 2006). Evaluation / Judgment Evelyn Gustafson used the

Wednesday, October 30, 2019

Squatters Essay Example | Topics and Well Written Essays - 750 words

Squatters - Essay Example squats, work is done in the process of cleaning the rooms, dusting the building, cooking for others and generally, doing something for the benefit of both parties. A job involves an undertaking that one does for creating some income. A job accompanied by a financial ratification that always presented as payment or a salary. For example, some people in the squats had a job of collecting the fifty-cent entrance fee for music. The money they received used for general upkeep while at the squats (PenÃŒÆ'alver and Katyal 37). An ideology behind some people’s decision to participate in a squat bases on one’s goal in life. Some people prefer having the life that they have less work pressure. Work where one has a feeling of self-satisfaction. Squat life has an environment where an individual is free from stress and where one can do something for others and in return feel appreciated. Such setting gives a person the opportunity to contribute positively to the community of the squat people by helping others. Therefore, such characteristics, as identified with squat life, may attract some people to live or participate in a squat. The idea of work feature into life in a squat by the sense that most work here regarded as community service. As from the talk, people spend the whole day doing what they want to do. Work and life in a squat are liberating. Work in squats rather taken as social undertakings that involve the effort to make things better for others. People in such an environment mind a lot about others, as there is a sense of collective responsibility. People come together from different background and end creates a family that they identify with in such squats. They, therefore, seek means of survival collectively as one (PenÃŒÆ'alver and Katyal 40). The squatting experience is fascinating in the sense that people seem to be what they are less expected. First, the life in squats is full of communism. The squatters treat each other as brothers. They listen to music

Monday, October 28, 2019

University and Major Subjects Essay Example for Free

University and Major Subjects Essay Introduction Every student has the right to understand the lessons in an efficient and effective way. Students can even excel in their classes and their academic performance most especially in their major subjects. Accounting students may face a lot of challenges that affect their performance at school. Academic performance refers to how students deal with their studies and how to cope with or accomplish different tasks given by the professors. It is the ability to study and remember facts and being able to communicate the students’ knowledge verbally or in writing. Every student should have  the opportunity to achieve each academic potential. If the performance in academic is poor, it is an indication reflecting a large underlying problem of the students. All of the students seem to be best everyday by problems which must be considered and solved. The problems cover a wide range in one’s daily lives. For the students most of them are having poor academic performance. It only proves that this problem cannot be avoided. Bakre (2010) described poor academic performance as any performance that falls below a desired standard or excellence attained by the students. Rodriguez Castellanos (2010) considers poor academic performance as the situation in which the students does not attain the expected achievement according to their abilities. Similarly, Tapia (2002) notes that, while influences perceives that the student fail if he or she does not pass, more appropriate for determining poor academic performance whether the student performs below his or her potential. This study would like to have some solutions about this problem in the school. This research will be a great help to the students, faculty and administration. The result will create a corresponding  action and problem will be prevented. It is essential that these problems be scientifically analyzed to discover its underlying factor and to find a remedy. The researchers aim to help the students who are having difficulty in academic performance in their major subjects due to the factors affecting them. Through this study every student will determine the challenges that affect their academic performance. Statement of the Problem This study will be conducted to investigate the factor affecting the academic performance in major subjects among accounting students of Far Eastern University-Makati 2nd Semester 2013-2014. Time management is a factor affecting the academic performance in major subjects among accounting students of Far Eastern University-Makati 2nd Semester 2013-2014. Teaching methods is a factor affecting the academic performance in major subjects among accounting students of Far Eastern University-Makati 2nd Semester 2013-2014. Peer Pressure is a factor affecting the academic performance in major subjects among accounting students of Far Eastern University-Makati 2nd Semester 2013-2014. Academic Demand is a factor affecting the academic performance in major subjects among  accounting students of Far Eastern University-Makati 2nd Semester 2013-2014. Improper Use of Technology is a factor affecting the academic performance in major subjects among accounting students of Far Eastern University-Makati 2nd Semester 2013-2014. Scope and Delimitation This study, Factors Affecting Academic Performance in Major Subjects of Accounting Students of Far Eastern University-Makati 2nd Semester School Year 2013-2014 focuses on the factors affecting the performance of accounting students. The researchers will conduct a survey for both male and female college students who were taking up BS Accounting Technology and BS  Accountancy. The study is not only limit in the factors affecting the academic performance of accounting student but also the opinion and perception of college students in Accountancy. Because the given five factors, time management, teaching methods, peer pressure, academic demand and improper use of technology are not only the factors that could affect the performance of accounting students with their major subjects. Definition of Terms ?Academic performance- refers to how students deal with their studies and how they cope with or accomplish different tasks given to them by their professors. ?Accountancy – profession or duties of accountant ?Accounting is an information science used to collect, classifies, and manipulate financial data for organizations and individuals. ?Efficient – working in a well organized and competent way ?Factors -a circumstance, fact, or influence that contributes to a result. ?Improper – incorrect; not in accordance ?Peer Pressure -refers to the influence exerted by a peer group in encouraging a person to change his or her attitudes and values in order to conform to group norms. ?Perception – the way in which something is regarded, understood or interpreted. ?Underlying – be the cause or the basis Procedure in Gathering Data †¢RESPONDENTS OF THE STUDY The researchers will survey college students with a program of BS Accounting Technology and BS Accountancy. This can be first year, second year, third year and fourth year accounting students. †¢RESEARCH INSTRUMENT The researchers will use the descriptive-survey in which they use survey form or questionnaire and interview method to gather the data from both male and female accounting students. The researchers will use purposive sampling in which male and female college students who are taking the program of Accounting Technology and Accountancy. Purposive and random sampling will be use for the samples that are chosen to specific objectives. Determine the Sample size Determine the Sampling Technique Use the Research Instrument Validation of Research Instrument Gathering of Data from the respondent Presentation and Interpretation of Data †¢PROCEDURE As shown in the diagram, the researcher will determine the sample size of the respondent and then the sampling technique to be use. The researcher will use questionnaire and interview method as research instrument. The questionnaire will be check by professor for validation, correction and suggestion. Then the researcher will start collection data from respondent. After the survey, the researcher will tabulate and present the data they obtain from the respondents. Research Instrument The researcher will use any type of questionnaire since it can provide sufficient information in the study. The questions can be limited in the five categories of factors affecting the academic performance of accounting students and it can beyond the other factors. Category A: Time Management Category B: Teaching Method Category C: Peer Pressure Category D: Academic Demand Category E: Improper Use of Technology Category F: Others.