Child Marketing Is A Social Problem - 1345 Words

The video â€Å"consuming kids† throws greatly needed radiance on the deeds of an unrelenting multi-billion dollar advertising machine that sells junk food, bogus educational stuff, family cars and ferocious video games to children and their parents. Drawing on the approaches of health care scientists, children activitists and organizational insiders, the video concentrates on the volatile growth of child marketing. It achieves this through deregulation where the youth have now adopted the latest improvements in marketing especially in psychology and neuroscience (Vrany, 2017). This has seen American children transform into one of the most influential and lucrative customer demographics in the globe. The video reposes against the wholesale†¦show more content†¦As a matter of fact, the American Academy of Pediatrics discourages too much of screen media exposure for children. There is proof that extended and regular exposure to screen media may lead to reduced concentra tion among kids. The problem of social marketing is prevalent in developed countries where government and campaigners contest improved child advertising standards with companies arguing that this issues depend on individual and parental choices. Children start their consumer journey during their first years of existence which make them to definitely deserve immense concern as consumers during this period. Studies show that child marketing of today cannot be compared with that of the past (Shan,2010). Today, marketing by child psychologists is made feasible by improved technology. Many years back, companies were using less than hundred million dollars annually marketing to children. Currently, more than seventeen billion is being used in the marketing field of children (Keyway et al., 2001). In the documentary, stealth advertising is seen in an organization by the name GIA (Girls Intelligence Agency). The company uses product placement at sleep over parties. This proves that marketing to our young ones is ubiquitous, with various cash trapped academic institutions accepting sponsorship from organizations. This means that brand namesShow MoreRelatedWhat Are The Largest Problems That Plague America? Essay1383 Words   |  6 PagesWhat are the largest problems that plague America? Most would argue that issues such as mass hunger, climate change and poverty are the most prominent difficulties that the United States faces. While these things are important, and do have a great impact on the country, there is another large and often forgotten issue that faces America: childhood obesity. This nationwide problem is also directly harmful to the strength and conditioning industry. Physical education classes are failing to involveRead MoreThe Social Problems Of Children1652 Words à ‚  |  7 PagesIn 1983, companies spent $100 million marketing to kids. Today, they re spending nearly $17 billion annually. That s more than double what it was in 1992 (Lagorio, 2007). Lawlor and Prothero (2002) cited recent numbers for the spending influence of children up to twelve years in the United States. These children controlled spending of $28 billion in 2000 from their own allowances and earnings, and also they influenced $250 billion of family spending. (Oates, Blades and Gunter, 2003, pg.401). InRead MoreThe Effects Of Too Much Marketing Towards Children1548 Words   |  7 Pagesmessages of a product that the child â€Å"must have†, this then leads the child into nagging the parent until they give in and buy it for them. Children have a lot of power and advertisers know it. On average a child spends 40 hours a week outside of school consuming media, which is mostly commercial driven (Susan, L, 2003) and in addition, approximately 3000 commercial messages sent t o a child a day (Barbaro, A, 2008). In result to these constant media messages being sent to a child there is going to be someRead MoreRelationship Between Marketing And Marketing995 Words   |  4 Pagesneed of their child. The relationship that was formed by the school and the potential student was driven by market demands. Their work points out the strain caused by the market pressures of consumers which may alter the quality of the education and the mission of the school. Theoretical Framework The emergent literature is grounded in a theoretical framework that uses Relationship Marketing as a prime contributor to research. According to Al-Hamed, Amin, (2014) relationship marketing is â€Å"a philosophyRead MoreEssay On Marketing To Children1600 Words   |  7 Pagesbelieve that the marketing to children is a social problem and actions must implemented in order to protect the future generation. I will discuss how children have begun to change socially due to what is displayed in advertisements as well as how ads could be a leading cause to child obesity. In addition, I will also dispute the problem with movie and video game ratings, and how they should not only be stricter, but enforced more appropriately. Fourthly, I will discuss on marketing to babies and lastlyRead MoreUnethical Practices Of Marketers Towards Children And Their Childhood1436 Words   |  6 Pagesargues the unethical practices of marketers towards children and their childhood, which leads to impact there life negatively. The first section of this paper will examine the deceptive marketing techniques used by the marketers to influence children. This paper will then discuss why marketing to children is a social problem and how it has impacted their lives. Lastly, this paper will conclude a final discussion in regards to the solutions that will needed to overcome this issue. Unethical strategies usedRead MoreLasting Effect Of Marketing On Children Essay1623 Words   |  7 PagesLasting Effect of Marketing to Children In the past few decades, fast food companies has invested heavily in advertising to children and young adults, in return they’ll become the future of consumers of the next generation prolong business profits. Children between the ages 8 to 12 years old are exposed highest to fast food media marketing and those years are critical stages of development as this forms their eating habits for adulthood. Fast food corporations are utilizing all sources of outletRead MoreShould Banned Be Banned For Minors? Essay1739 Words   |  7 PagesWith the arrival of the digital era, mass media are flourishing and marketing is becoming a worldwide phenomenon. Marketing can be defined as an action or activity of a company which discover the consumers’ wishes and try to achieve it and also produce their products continuously to approved quality required. (Merriam-Webster, (n.d)). Numerous avenues are often used for marketing different products to children using television, radio, internet and print media. Selling food products carry over a largeRead MoreShould Marketers Be Responsible for the Way Their Products Are Used by Consumers?1490 Words   |  6 Pagesethically and follow the corporate social responsibility. But foremost, it is important to define Corporate Social Responsibility, which is a most important concept actually in the business world. After the definition, the essay will show how marketing can drive consumers’ buying decision, demonstrate consumers’ irresponsible behavior and the government’s carelessness. Thus, what is CSR? Corporate Social Responsibility (CSR) is â€Å"a concept whereby companies integrate social and environmental concerns inRead MoreMarketing in Coca-Cola1224 Words   |  5 Pagesï » ¿Marketing in coca cola From the pharmacy in Atlanta, in 1885, Dr.John Pemberton introduced coca-cola a beverage that could cure headaches. From Pembertons pharmacy Coca-Cola has exploded into shops, supermarkets and restaurants in more than 200 counties. The refreshing classic image of coca-cola has earned the soft drink company its reputation as an American staple with a huge following of brand loyal customers. (Matthew Hartogh, 2002)The soft dink companys market niche however has had an increasingly

Sociology Unit 3 text Questions Essay - 702 Words

Review Questions What is socialization and why is it important for humans? Socialization is the process through which people learn the language, norms, values, behaviors and other aspects of culture that a particular society views as acceptable. It is important for humans because it allows us to learn about our culture and it contributes to our personality. What is anticipatory socialization? What is one example of this? Anticipatory socialization is the process when non-group members learn to take on the values and standards of groups that they aspire to join, so as to ease their entry into the group and help them interact competently once they have been accepted by it. A police officer that is about to begin working the night shift†¦show more content†¦I believe nurture has a greater influence on people because we surround ourselves with peers in school changing how we act by taking influence from them. Which of the agents of socialization do you think is most important to teaching culture? Why? I believe family is the most important to teach culture out of the agents of socialization because they know more and can give experiences that they have gone through. They could also have a different view on culture as opposed to a school’s view. Discuss one way that your family helped to socialize you to your culture’s norms or values. Who was involved? What did you learn? One way that my family helped to socialize me to my culture’s norms and values was by making me hang out with other kids. Both my parents urged me to interact with others so that I could learn different things. I learned that everybody has a different view on culture and that opinions can differ. Cooley argues that our self develops through interactions and our impressions about how other people see us. Do you think that he is correct? Why or why not? I do think our self develops through interactions and our impressions about how others see us because we interact with people everyday and over time that will change the way we act naturally. We also act differently if we see that something we’re doing is frowned upon by our culture. SociologistsShow MoreRelatedArticle Review On The Divorce Rate Of Male Sociologists1241 Words   |  5 Pagesquestionnaires were sent out randomly to 760 members of the American Sociological Association, the data were specifically formed by analyzing the 334 (out of 353) returned questionnaires. The authors found that male sociologists who had married women with sociology degrees were more likely to divorce than male sociologists who had married women with Other degrees. The response rate to the first mailed out questionnaire was 353 out of the original 760 sent out, the researchers then did a second which usedRead MoreThe Role of Theory in Social Research1613 Words   |  7 Pagesthe facts. Theory helps us create a story and tell which the dependent is and which the independent variable is. Theory points us to what we don’t know, which is the point of all the research in sociology. Theory also allows different concepts of sociology to talk to each other, and that allows sociology to progress. Emile Durkheim had stated in â€Å"What is a Social Fact?† that reason develops theories and, and observation backs them up. According to Durkheim, social facts are not ideas, they are factsRead MoreSociology A2 Revision 2012 34479 Words   |  18 Pagesï » ¿ Unit 3 exam: Wednesday 13th June, am Unit 4 exam: Tuesday 19th June, pm Easter Revision: tbc A2 Syllabus: AQA Sociology GCE (new specification) Unit 3: Mass Media (SCLY3) Worth 20% of your final A Level Written paper, 1 hour 30 minutes 60 marks available Unit 4: Crime and Deviance with Theory and Methods (SCLY4) Worth 30% of your final A Level Written paper, 2 hours 90 marks available Timetable Use your revision checklists to draw up a timetable for revision leading up to the exam. MakeRead MoreFactors That Affect Individual Happiness1623 Words   |  7 Pagesfrom: social class, historical legacy, education, social relationships, money, attitude, behaviour or work. (b) What effect do the four selected factors of attitude, behaviour, social class and money have on individual happiness? Task 2 Essay task question: Discuss the extent to which the following factors affect individual happiness. You must write about at least three of these factors. Please choose from: social class, historical legacy, education, social relationships, money, attitude, behaviourRead MoreOutline And Purpose Of The Content1400 Words   |  6 PagesPages exceeding the maximum will not be scored. 1. Central Focus a. Describe the central focus and purpose of the content you will teach in the learning segment. [The central focus and purpose of the content I will be teaching is a unit on Culture. As part of this unit, students will become knowledgeable about the five components of culture (i.e. symbols, technology, values, language, norms). Students will come to understand the functions that combine to form culture, and apply the concepts they haveRead MoreSociology Essay20437 Words   |  82 PagesAS Sociology Sociology Nik Jorgensen Text  © Nelson Thornes Distance Learning 2010 Illustrations  © Nelson Thornes Distance Learning 2010 All rights reserved. The copyright holders authorise ONLY users of NTDL AS Sociology to make photocopies for their own or their students’ immediate use within the teaching context. No other rights are granted without permission in writing from the publisher or under licence from the Copyright Licensing Agency Limited, of Saffron House, 6–10 Kirby StreetRead MoreThe Rational Choice Theory1728 Words   |  7 PagesLa’Shante Samuels Kaplan University, CJ102 Criminology Unit Five Midterm Project The Rational Choice theory approach has been used by social and political scientists to put some type of meaning of why humans behave in a certain way. In recent years, rational choice theory has been widely used in other disciplines such as sociology, political science, and anthropology. It has gained influence in politics and sociology over the past thirty years. This choice theory stressed the role of knowledgeableRead MoreThe Sociology Of Deviance, Kai T. Erikson1563 Words   |  7 Pagesset of boundaries that must be respected under penalty of being labeled as deviant. Consequently, a community will create agencies of control in order to punish and fight against all the forms of behavior considered as deviant. In his Study in the Sociology of Deviance, Kai T. Erikson defends the point that deviant forms of behavior are a natural and beneficial part of social life. One of his main arguments is that, in our modern society, â€Å"the agencies of control often seem to define the ir job as thatRead MoreHnc Social Care Essay4439 Words   |  18 Pagesis due. You can also submit your assignments before the due date. Good Luck Tutor: Susan Johnston Agreed hand in Date: 1st October 2012 ASSIGNMENT 1 Unit Title: Social Care Theory for Practice Unit No: DH3K 34 |Unit No. |Unit Title |Outcomes | | | | Read MoreInternational Accounting1598 Words   |  7 PagesJulie Greenhalgh –†¯ Kevin Plastow –†¯ Natalee Jennings –†¯ Sharron Genrich –†¯ Tereaze Hubner AYB 311 - Dr Amedeo Pugliese Overview of AYB 311: enrolment and objectives Prerequisite: -†¯AYB340 (formerly AYB220) Company Accounting Please notice: The unit-coordinator will not accept any students which does not meet the enrolment pre-requisites Objectives: -†¯Develop an understanding of the theory and rules underlying financial reporting -†¯Enhancing ability to critically evaluate the effects and implications

Causes And Effects Of Poverty - 1511 Words

Poverty is characterized by a specific dollar value for yearly income, and is used as a threshold for families of a given size in a given year, and if the family income falls below that line, the family is considered to be in poverty (Aber, Morris, Raver, 2012). The family self-sufficiency standard serves as an additional measure of poverty, considering what it would take to meet family’s basic needs, such as food, water, warmth, and rest, all without being dependent on external government or charitable support (Aber, Morris, Raver, 2012). On a national level, over fifteen percent, which was almost forty-seven million people, were considered as poor in 2012 (The Urban Institute, 2016). Compared to the national statistics, the U.S.†¦show more content†¦There are two essential types of situational poverty, cyclical and of assets (â€Å"Situational Poverty,† 2016). Cyclical poverty is dependent on the flow of the national and global economy (â€Å"Situational P overty,† 2016). An example of cyclical poverty was the 2008-2013 great recession, that caused lower pay rates and increased unemployment rates, which left people struggling to make ends meet, making them fall below the poverty line (â€Å"Situational Poverty,† 2016). Of assets poverty is provoked by a crisis to low income families or to the secure middle class (â€Å"Situational Poverty,† 2016). Low income families struggle to secure assets such as home ownership, checking and savings accounts, and life insurance because of the constant shift between being above and below the poverty line (â€Å"Situational Poverty,† 2016). Due to high risk decisions, middle class families can lose those assets. (â€Å"Situational Poverty,† 2016). Causes of Poverty Some of the causes of poverty include family structure, the dynamics of jobs and wages, and having a disability. The family structure in Western societies has changed considerably over the last fifty years. Cherlin and Raley proposed that the traditional norm for couples fifty years ago was for them to be married and to have children (as cited in Baker, 2015). Contemporary families consist of single-parent household, unmarried births, and later marriage (Edin Kissane, 2010).Show MoreRelatedPoverty : The Cause And Effects Of Poverty1326 Words   |  6 PagesPoverty is â€Å"the state or condition of having little or no money, goods, or means of support; condition of being poor† (Dictionary.com, 2017). Based off this definition poverty is a condition that can cause a cascade of cause and effect actions that is detrimental to families and individuals both physically and mentally. Haan, Kaplan, Camacho (2017) completed a study on the correlation between social and economic st atus and health in adults in Oakland, CA. They found that the lower the socioeconomicRead MorePoverty: Causes and Effects1200 Words   |  5 PagesPoverty: Causes and Effects By April Zusman SOC 402 April 22, 2010 Does poverty still exist in America, one of the richest countries in the world? Unbelievably, poverty exists in overabundance. Not only in the inner cities but also in rural areas and areas considered middle class. How are social institutions contributing to poverty and what can we do to alleviate poverty in America? Has poverty contributed to crime? On the other hand, has crime contributed to poverty? Do poverty strickenRead MoreThe Effects Of Poverty On Families, And The Causes Of Poverty Essay1970 Words   |  8 Pagesline of poverty. Causes of poverty stem from a wide range of factors including, geographical location, education levels, and generational poverty. The effects of poverty can be detrimental to an individual’s psychological and physical health. In the following paper, we will examine the prevalence, impact, and causes related to families that live in poverty. â€Æ' The purpose of this paper is to examine the prevalence of poverty in families, the effect poverty has on families, and the causes of povertyRead MoreExtreme Poverty : Causes, Effects, And Solutions902 Words   |  4 PagesThere are many global issues in the world one of them is extreme poverty. Extreme poverty is an issue in many countries all over the world. There are several causes, effects, and solutions to this issue. Extreme poverty is living on under two dollars a day, migration, violence, lack of education, diseases, starvation and exploitation. Colombia is a country where there are people living on two dollars a day. A country where they are not getting the education thatRead MoreCauses And Effects Of Poverty And Homeless People1696 Words   |  7 PagesCarolina the problem that is needed to be addressed is poverty and homeless people throughout the entire state. Some of the problems the are leading causes to poverty and homeless people is unemployment, which is leading to less to none employment opportunities Leading Causes of Poverty†, and income disparity which is leading to many families to not be able to pay bills, buy, or manage income. With the current issue of the causes and effects of poverty and Homelessness in North Carolina, I had to completeRead MoreThe Causes And Effects Of Poverty On Individuals And Communities Essay1950 Words   |  8 PagesThroughout our course, we have looked at the lives of those economically disadvantaged in our society. We have talked about the causes and effects of poverty on individuals and communities and looked at multiple in depth sociological studies. I have come to the conclusion that sociological research is not relevant until it is grounded in rigorous analysis that takes into account the complex nature of social categories. Likewise, sociological analysis means nothing in a vacuum. Its value lies in theRead MoreWhat Are the Causes and Effects of Poverty in the United States?2655 Words   |  11 PagesWhat are the Causes and Effects of poverty in the United States? Jose Flores Blackstone Academy Charter School Are all Americans grateful for the things they have? What if Americans do not to have the proper basic needs? Many Americans do face this situation and it is called poverty. The top three causes of poverty in United States are lack of education, unemployment and the high cost of health insurance. Americans can overcome the high rate of poverty and alleviate their strugglesRead MorePoverty is the Worst Form of Violence Essay752 Words   |  4 Pagesâ€Å"One must be poor to know the luxury of living† (Bartas). Poverty is a term used to identify shortage in revenue. A more convenient term to the universal stipulation nowadays, however, is absolute poverty. This term recognizes extreme deficiency in fundamental living supplies; food, shelter and water. According to UNICEF, 22,000 children die of famine each day. Furthermore, recent researches have proved out that over 3 billion humans on earth live on less than $2.50 a day. Since half of the worldRead MorePoverty As A Soci al Problem1739 Words   |  7 Pages Poverty as a Social Problem Magdalena Brania Mrs. Kropf May 27, 2015 Poverty is inscribed in the history of the world, but it is not inherent fate of every human being. It is also not related to the human nature, which does not mean that it can not be due to its nature. All communities experience it, with a greater or lesser extent way causing psychological and sociological conflicts. Society who have to deal with poverty is not only from undeveloped countries, but also developedRead MoreCauses And Consequences Of Poverty1349 Words   |  6 PagesCauses of Poverty Poverty is always a topic of debate. Do you believe that people are born, inherited, forced, or choose to live in poverty? I have heard that people make wrong choices in life and end up living a life in poverty. I heard that people inherit debt from other family members to help out, but end up losing it all themselves and I heard people blame the government for not helping those in need. There’s many excuses and people to blame for the failures of such a large issue. The question

William Shakespeare s Hamlet, Prince Of Denmark - 1740 Words

Shakespeare’s tragedies are filled with many commonalities: violent murders, treachery and revenge. However, while Hamlet, Prince of Denmark portrays these same ideas, it effectively fights against the traditional expectations of a Shakespearean tragedy. The play centers on Hamlet’s attempts to avenge his father’s murder, yet his greatest struggles are against himself. Stemming from his constant desire to plot a perfect revenge, Hamlet’s obsessiveness often leads to frustration. Shakespeare uses dramatic irony and lengthy soliloquies to give the reader an omniscient perspective that recognizes that Hamlet must let go of his desire to control the future. In his initial encounter with the ghost of his dead father, Hamlet is cast into the†¦show more content†¦Shakespeare uses this communicatory device throughout the play to develop the reader’s perspective and shape the isolated and frustrated character of Hamlet. With a soliloquy following th is initial supernatural encounter, Hamlet shows his true reaction to his task. He decries his murderous uncle Claudius as â€Å"villain, villain, smiling, damnà ¨d villain† (Shakespeare 1108) and reminds himself of his promise to keep his word as â€Å"I have sworn’t† (Shakespeare 1108). The moment, however, feels slightly empty. By speaking alone as an aside, Hamlet’s emotional moments are essentially only for the audience to see into his mind. They, otherwise, don’t hold much value since they fail to communicate anything to the other characters in the play. After his soliloquy, Hamlet’s tone changes dramatically from his confidence with the ghost. He bemoans to Horatio that â€Å"the time is out of joint. â€Å"Oh cursà ¨d spite / That ever I was born to set it right!† (Shakespeare 1109). This is not confidence. Hamlet, while supposedly ready and eager for revenge, shows that he does not necessarily want to be the one required to fix this mess. The early encounter between Hamlet and the ghost gives him no choice but to avenge his father, but it also highlights his weaknesses, showing that he is not as confident as he may have thought. Throughout the play, Hamlet encounters numerous external forces that remind him of his unfinished revenge. His reactions –in

War and terrorism free essay sample

Terrorism is an act that threatens or carries out violence with the intention to disrupt, kill or coerce against a body or nation in order to impose will. This means that a lot of groups use this method to get what they want. The groups use a variety of methods, groups such as: Al Qaeda, who mainly use suicide bombing methods, this is good, because it means there are lots of deaths. This leads to scare and forcing the Government to negotiate. Another group, the IRA, the Irish Republican Army use assassinations and guerilla warfare tactics to cause terrorism. The ETA, Euskadi Ta Askatasuna use bombing tactics. Destroying key economic targets in Spain, such as railroads. The terrorist organisation, Hezbollah use the same type of tactic as Al Qaeda, suicide bombings. The KKK, Ku Klux Klan, is a racist group in America that attack groups of none white Americans. They use beatings and propaganda as their method of terrorism. We will write a custom essay sample on War and terrorism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page P4: Discuss the methods used by UK Public Services to counter both National and International terrorism. The methods used by the UK Public Services vary depending on the situation. One method used is under cover operations by the Public Services. This includes searching houses for any suspicious activity that may lead terrorist attacks. By searching the houses they are looking for evidence and potentially stopping a terrorist attack. Border control is being tightened up. They stop anyone who they think has a suspicious record, brings illegal substances into the country. They have Border control officers who search suspects, using metal detectors, sniffer dogs The Public Services who deal with the terrorism issues like to share their information with other countries terrorism authorities. By doing this all the Terrorism authorities will have intelligence as to what terrorist acts are taking place in other countries. This may help them to tackle terrorist issues in their own country. M2: Analyse the measures used to combat national and International Terrorism. The rise in terrorist activities means that more counter terrorist methods are mandatory. Currently the Public Services counter terrorist threats reasonably well, especially since the Twin Towers were bombed. This bombing sparked a major increase in counter terrorism. Now, terrorist activity has significantly lowered, this is because new acts have been passed to aid in countering terrorism. The Counter terrorism Act 2008 was created, and gives Public Services the right to stop terrorism in many ways. The methods used now are a lot more advanced, for example, airports used to be a lot easier to attack with terrorism, but now use a lot of security methods that were not around or used during the time the Twin Towers were bombed. Security measures such as metal detectors, CCTV cameras and sniffer dogs. Some of these security measures will have been in effect, but not mandatory. D1: Evaluate the impact of War, Conflict and terrorism on the UK Public Services. War, conflict and terrorism impact’s the UK public Services greatly. In this passage we are going to evaluate the impact of this. With war and terrorism it is going to cost the Ministry of Defence (MOD). This is because they are going to have to spend money on training the troops, buying more ammunition and equipment etc. In this current economic state it is not easy for the government to fund the MOD needs. The Public Services will also benefit from some incidents. This is because they will gain training and knowledge f a particular incident. With this they can see their strong and weaknesses and then improve on them. For example, if there is a chemical spillage, the Fire Service will tackle the incident, and then be able to de-brief and work on a strategy for any similar future incident. However, with war and terrorism it is more likely the personnel of Armed Forces have more chance of losing their lives. This is because they are on the front line and have a higher chance of obtaining an injury. This is going to affect the personnel’s families as they may have to do deal with the tragedy. Another positive that comes from war, conflict and terrorism, is the media coverage. Media means that there is a lot more publicity and so the services will get more support and money, allowing them to get more equipment and training. On the other hand, if an incident is dealt with poorly, then the media will report this, meaning the public will see, this is not good. This may change the public’s perception on the Armed Forces may change because if the public see a bad story that goes against them then the public will not have as much trust in the Armed Forces. Terrorism can create tension between countries. With this, wars can be started, and this affects the UK Armed Forces. This is because the army will then have to defend and fight the enemy who started the terrorism.

Music Appreciat Questions Essay Example For Students

Music Appreciat Questions Essay Describe some of the influence of Latin music in the US in the early part of the twentieth century. Answer: Latin bands were becoming a popular ballroom and club attraction, Afro-Cuban music was also developing and spreading. One major step for this music style was the Woodstock performance of then little known Afro-Cuban band Santa from San Francisco back in 1969. 2. What was the significance of Machismo and His Afro-Cubans? Answer: Because of society racist attitudes during his time in history, it was a bold move to so forwardly acknowledge and emphasize the African roots of their music in their name. They went on to become a largely popular band and took their music to new heights, becoming a sort of bridge between worlds for the fast growing Latin American community. 3. How did Dizzy Gillespie incorporate Latin music into his music? Answer: He asked his friend Mario Abuzz to introduce him to someone who could infuse Afro-Cuban rhythm into his Jazz band. He then met Chain Bozo, the Congo player, whom he asked to remain a armament member of the band after a successful performance at Carnegie Hall in 1947. 4. What was the Palladium? Answer: The Palladium was an old dance studio in midtown Manhattan that later became known as the home of Mambo. It was a major entertainment hub for Ambiances and their audiences. It was a place where people of all races, all cultures, and all classes could come together and Just dance. It has been referred to as the Madison Square Garden of its time and the beginning of true integration in New York City. 5. How did the television and films increase the exposure of the U. S. To Latin music?